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Adwords: Google Adwords

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this infographic is for you.

Paid search

Paid search is the term we use for advertising within the listings of a search engine. These normally appear at the top of a SERP or to the side, and increasingly look more and more like organic results. At the moment Google places a small yellow ‘Ad’ label on them.

Google Adwords Management:

With Google AdWords Management, we can insure that your budget is spent wisely in attracting quality traffic to your website from the right phrases. We will manage your budget, your ads and your campaigns and ensure that traffic getting to your website is directed to the correct pages.

Benefits Of Google Adwords

~Reduce wasted budget
~Eliminate irrelevant phrases using up budget but resulting in no enquiries/sales
~Increase relevancy by creating landing pages relevant to phrases/groups
~Increase conversions of visitors to enquirers/sales
~Increase conversions of visitors to enquirers/sales

How Exactly Does Google AdWords Work?

The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad. Here is Google's page for "Check and understand Quality Score." Now every time someone does a search on Google, an AdWords auction is created. Every advertiser who has a keyword match to the search query competes in the auction. How well each advertiser competes is based on their Ad Rank. Again, using a slightly simplified version

Ad Rank = Quality Score * Bid

Ads are placed in order based on Ad Rank. The highest Ad Rank gets the top spot and so on down to either the last ad qualifying for the auction or the last position on the page.