Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
Google Analytics features include:
•Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time
• Segmentation for analysis of subsets, such as conversions.
• Custom reports
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.
Benefits Of Google Analytics For Your Website
*It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
*Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
*Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
*Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
*Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
How Google Analytics Works
There are four components that come together and make Google Analytics work: